{"id":2359,"date":"2019-10-07T12:32:29","date_gmt":"2019-10-07T12:32:29","guid":{"rendered":"https:\/\/coeintourisminnovation.org\/sobre-el-coe\/"},"modified":"2025-06-19T11:31:43","modified_gmt":"2025-06-19T11:31:43","slug":"about-coe-in-tourism-innovation","status":"publish","type":"page","link":"https:\/\/coeintourisminnovation.org\/en\/about-coe-in-tourism-innovation\/","title":{"rendered":"About CoE in Tourism Innovation"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column]<div id=\"ultimate-heading-236af9513b4e4a0\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-236af9513b4e4a0 uvc-8944  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-236af9513b4e4a0 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">About CoE in Tourism Innovation<\/h2><\/div><\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\r\n<p>CoE in Tourism Innovation is an initiative <b>shared between public and private sectors to promote innovation, sustainability and competitiveness of destinations and companies<\/b> through applied research activities, innovation, knowledge transfer and competitive intelligence services.<\/p>\r\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\r\n<p>The CoE is promoted by Eurecat with the initial collaboration of the Directorate General of Tourism of the Generalitat de Catalunya, the four Catalan Provincial Councils and the City Councils of Barcelona and Vila-seca, in addition to leading companies and businesses operating in the sector.<\/p>\r\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; bg_type=&#8221;image&#8221; css=&#8221;.vc_custom_1571126769046{background-image: url(https:\/\/coeintourisminnovation.org\/wp-content\/uploads\/2019\/10\/missio-visio-1.jpg?id=1437) !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner]<div id=\"ultimate-heading-88596af9513b4e5f8\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-88596af9513b4e5f8 uvc-6378  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-88596af9513b4e5f8 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\r\n<h2><span style=\"color: #ffffff;\">Mission and Vision<\/span><\/h2>\r\n<p><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;]<div id=\"ultimate-heading-56126af9513b4e6f5\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-56126af9513b4e6f5 uvc-5617  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-56126af9513b4e6f5 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\r\n<h3><span style=\"color: #ffffff;\">Mission<\/span><\/h3>\r\n<p><\/div><\/div>[vc_empty_space][vc_column_text]<\/p>\r\n<p><span style=\"color: #ffffff;\">Contribute significantly to the competitiveness and sustainability of tourism-related activities, destinations and companies through innovation, knowledge and technology.<\/span><\/p>\r\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;]<div id=\"ultimate-heading-30476af9513b4e7df\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-30476af9513b4e7df uvc-8767  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-30476af9513b4e7df .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\r\n<h3><span style=\"color: #ffffff;\">Vision<\/span><\/h3>\r\n<p><\/div><\/div>[vc_empty_space][vc_column_text]<\/p>\r\n<p><span style=\"color: #ffffff;\">To be a clear benchmark internationally in the field of technological innovation and knowledge transfer in the tourism sector, and also in the analysis and study of tourism activity and the prescription of policies and instruments of and for the sector.<\/span><\/p>\r\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]<div id=\"ultimate-heading-53856af9513b4e873\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-53856af9513b4e873 uvc-4804  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-53856af9513b4e873 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\r\n<h2>Objectives of CoE in Tourism Innovation<\/h2>\r\n<p><\/div><\/div>[vc_empty_space][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-plane&#8221; color=&#8221;custom&#8221; align=&#8221;center&#8221; custom_color=&#8221;#f0e32a&#8221;][vc_column_text]<!-- \/wp:post-content --><\/p>\r\n<p><b>Promote innovation, sustainability and competitiveness <\/b>of destinations and companies through market intelligence, research programmes and tourism information systems, as well as the dissemination of good practices.<\/p>\r\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-cogs&#8221; color=&#8221;custom&#8221; align=&#8221;center&#8221; custom_color=&#8221;#f0e32a&#8221;][vc_column_text]<\/p>\r\n<p><b>Promote innovation and technological development as instruments for efficiency in the management <\/b>and the adaptation of tourism products to meet demands, through advanced technologies for\u00a0 competitive intelligence, energy efficiency and sustainability, as well as the design of experiences and contents.<\/p>\r\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-rocket&#8221; color=&#8221;custom&#8221; align=&#8221;center&#8221; custom_color=&#8221;#f0e32a&#8221;][vc_column_text]<!-- \/wp:paragraph --><\/p>\r\n<p><b>Promote the creation of innovative projects<\/b>, with visibility and usefulness for companies, destinations and individuals, which constitute good practices for the sector as a whole.<\/p>\r\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-map-o&#8221; color=&#8221;custom&#8221; align=&#8221;center&#8221; custom_color=&#8221;#f0e32a&#8221;][vc_column_text]<\/p>\r\n<p><b>Promote the internationalisation of the solutions developed in collaboration<\/b> with leading-edge international companies and organisations.<\/p>\r\n<p><!-- \/wp:paragraph -->\u00a0<\/p>\r\n<p><!-- wp:heading {\"level\":3} -->[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-lightbulb-o&#8221; color=&#8221;custom&#8221; align=&#8221;center&#8221; custom_color=&#8221;#f0e32a&#8221;][vc_column_text]<\/p>\r\n<p><b>Favour the exchange of knowledge and the generation of new initiatives<\/b> through a regular programme of promotion and dissemination activities, publications and reference events.<\/p>\r\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#f2f2f2&#8243;][vc_column]<div id=\"ultimate-heading-25366af9513b4e90a\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-25366af9513b4e90a uvc-25  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-25366af9513b4e90a .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\r\n<h2><b>To whom is the <\/b><b>CoE<\/b> <b>addressed?<\/b><\/h2>\r\n<p><\/div><\/div>[vc_empty_space][vc_column_text]<\/p>\r\n<p style=\"text-align: center;\">To the entire value chain of the tourism sector and related companies,<br \/>as well as society as a whole and the inhabitants of tourist destinations.<\/p>\r\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2263&#8243; img_size=&#8221;full&#8221;]<div id=\"ultimate-heading-26406af9513b4e999\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-26406af9513b4e999 uvc-7348  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-26406af9513b4e999 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"--font-weight:theme;\">Tourism companies<\/h3><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2251&#8243; img_size=&#8221;full&#8221;]<div id=\"ultimate-heading-12266af9513b4ea68\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-12266af9513b4ea68 uvc-2975  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-12266af9513b4ea68 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"--font-weight:theme;\">Public services in tourism<\/h3><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2253&#8243; img_size=&#8221;full&#8221;]<div id=\"ultimate-heading-60726af9513b4eb25\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-60726af9513b4eb25 uvc-97  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-60726af9513b4eb25 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"--font-weight:theme;\">Other public services with an impact on tourism<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-60726af9513b4eb25 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\r\n<p>Security, public roads, mobility, urbanism, etc.<\/p>\r\n<p><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] CoE in Tourism Innovation is an initiative shared between public and private sectors to promote innovation, sustainability and competitiveness of destinations and companies through applied research activities, innovation, knowledge transfer and competitive intelligence services. [\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] The CoE is promoted by Eurecat with the initial collaboration of the Directorate General of Tourism of&hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2359","page","type-page","status-publish","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About CoE in Tourism Innovation - coeintourisminnovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coeintourisminnovation.org\/en\/about-coe-in-tourism-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About CoE in Tourism Innovation - coeintourisminnovation\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] CoE in Tourism Innovation is an initiative shared between public and private sectors to promote innovation, sustainability and competitiveness of destinations and companies through applied research activities, innovation, knowledge transfer and competitive intelligence services. [\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] The CoE is promoted by Eurecat with the initial collaboration of the Directorate General of Tourism of&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/coeintourisminnovation.org\/en\/about-coe-in-tourism-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"coeintourisminnovation\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-19T11:31:43+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/coeintourisminnovation.org\\\/en\\\/about-coe-in-tourism-innovation\\\/\",\"url\":\"https:\\\/\\\/coeintourisminnovation.org\\\/en\\\/about-coe-in-tourism-innovation\\\/\",\"name\":\"About CoE in Tourism Innovation - coeintourisminnovation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/coeintourisminnovation.org\\\/#website\"},\"datePublished\":\"2019-10-07T12:32:29+00:00\",\"dateModified\":\"2025-06-19T11:31:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/coeintourisminnovation.org\\\/en\\\/about-coe-in-tourism-innovation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/coeintourisminnovation.org\\\/en\\\/about-coe-in-tourism-innovation\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/coeintourisminnovation.org\\\/en\\\/about-coe-in-tourism-innovation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\\\/\\\/coeintourisminnovation.org\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About CoE in Tourism Innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/coeintourisminnovation.org\\\/#website\",\"url\":\"https:\\\/\\\/coeintourisminnovation.org\\\/\",\"name\":\"coeintourisminnovation\",\"description\":\"coeintourisminnovation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/coeintourisminnovation.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"About CoE in Tourism Innovation - coeintourisminnovation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/coeintourisminnovation.org\/en\/about-coe-in-tourism-innovation\/","og_locale":"en_US","og_type":"article","og_title":"About CoE in Tourism Innovation - coeintourisminnovation","og_description":"[vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] CoE in Tourism Innovation is an initiative shared between public and private sectors to promote innovation, sustainability and competitiveness of destinations and companies through applied research activities, innovation, knowledge transfer and competitive intelligence services. 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