{"id":2359,"date":"2019-10-07T12:32:29","date_gmt":"2019-10-07T12:32:29","guid":{"rendered":"https:\/\/coeintourisminnovation.org\/sobre-el-coe\/"},"modified":"2025-06-19T11:31:43","modified_gmt":"2025-06-19T11:31:43","slug":"about-coe-in-tourism-innovation","status":"publish","type":"page","link":"https:\/\/coeintourisminnovation.org\/en\/about-coe-in-tourism-innovation\/","title":{"rendered":"About CoE in Tourism Innovation"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div id=\"ultimate-heading-69376a833e7704726\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-69376a833e7704726 uvc-336  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-69376a833e7704726 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">About CoE in Tourism Innovation<\/h2><\/div><\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\r\n<p>CoE in Tourism Innovation is an initiative <b>shared between public and private sectors to promote innovation, sustainability and competitiveness of destinations and companies<\/b> through applied research activities, innovation, knowledge transfer and competitive intelligence services.<\/p>\r\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\r\n<p>The CoE is promoted by Eurecat with the initial collaboration of the Directorate General of Tourism of the Generalitat de Catalunya, the four Catalan Provincial Councils and the City Councils of Barcelona and Vila-seca, in addition to leading companies and businesses operating in the sector.<\/p>\r\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; bg_type=&#8221;image&#8221; css=&#8221;.vc_custom_1571126769046{background-image: url(https:\/\/coeintourisminnovation.org\/wp-content\/uploads\/2019\/10\/missio-visio-1.jpg?id=1437) !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner]<div id=\"ultimate-heading-16376a833e77047fb\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-16376a833e77047fb uvc-4043  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-16376a833e77047fb .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\r\n<h2><span style=\"color: #ffffff;\">Mission and Vision<\/span><\/h2>\r\n<p><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;]<div id=\"ultimate-heading-28286a833e770487a\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-28286a833e770487a uvc-9326  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-28286a833e770487a .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\r\n<h3><span style=\"color: #ffffff;\">Mission<\/span><\/h3>\r\n<p><\/div><\/div>[vc_empty_space][vc_column_text]<\/p>\r\n<p><span style=\"color: #ffffff;\">Contribute significantly to the competitiveness and sustainability of tourism-related activities, destinations and companies through innovation, knowledge and technology.<\/span><\/p>\r\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;]<div id=\"ultimate-heading-46806a833e77048ec\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-46806a833e77048ec uvc-8307  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-46806a833e77048ec .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\r\n<h3><span style=\"color: #ffffff;\">Vision<\/span><\/h3>\r\n<p><\/div><\/div>[vc_empty_space][vc_column_text]<\/p>\r\n<p><span style=\"color: #ffffff;\">To be a clear benchmark internationally in the field of technological innovation and knowledge transfer in the tourism sector, and also in the analysis and study of tourism activity and the prescription of policies and instruments of and for the sector.<\/span><\/p>\r\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]<div id=\"ultimate-heading-38716a833e7704963\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-38716a833e7704963 uvc-4192  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-38716a833e7704963 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\r\n<h2>Objectives of CoE in Tourism Innovation<\/h2>\r\n<p><\/div><\/div>[vc_empty_space][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-plane&#8221; color=&#8221;custom&#8221; align=&#8221;center&#8221; custom_color=&#8221;#f0e32a&#8221;][vc_column_text]<!-- \/wp:post-content --><\/p>\r\n<p><b>Promote innovation, sustainability and competitiveness <\/b>of destinations and companies through market intelligence, research programmes and tourism information systems, as well as the dissemination of good practices.<\/p>\r\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-cogs&#8221; color=&#8221;custom&#8221; align=&#8221;center&#8221; custom_color=&#8221;#f0e32a&#8221;][vc_column_text]<\/p>\r\n<p><b>Promote innovation and technological development as instruments for efficiency in the management <\/b>and the adaptation of tourism products to meet demands, through advanced technologies for\u00a0 competitive intelligence, energy efficiency and sustainability, as well as the design of experiences and contents.<\/p>\r\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-rocket&#8221; color=&#8221;custom&#8221; align=&#8221;center&#8221; custom_color=&#8221;#f0e32a&#8221;][vc_column_text]<!-- \/wp:paragraph --><\/p>\r\n<p><b>Promote the creation of innovative projects<\/b>, with visibility and usefulness for companies, destinations and individuals, which constitute good practices for the sector as a whole.<\/p>\r\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-map-o&#8221; color=&#8221;custom&#8221; align=&#8221;center&#8221; custom_color=&#8221;#f0e32a&#8221;][vc_column_text]<\/p>\r\n<p><b>Promote the internationalisation of the solutions developed in collaboration<\/b> with leading-edge international companies and organisations.<\/p>\r\n<p><!-- \/wp:paragraph -->\u00a0<\/p>\r\n<p><!-- wp:heading {\"level\":3} -->[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-lightbulb-o&#8221; color=&#8221;custom&#8221; align=&#8221;center&#8221; custom_color=&#8221;#f0e32a&#8221;][vc_column_text]<\/p>\r\n<p><b>Favour the exchange of knowledge and the generation of new initiatives<\/b> through a regular programme of promotion and dissemination activities, publications and reference events.<\/p>\r\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#f2f2f2&#8243;][vc_column]<div id=\"ultimate-heading-9126a833e77049da\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-9126a833e77049da uvc-3342  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-9126a833e77049da .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\r\n<h2><b>To whom is the <\/b><b>CoE<\/b> <b>addressed?<\/b><\/h2>\r\n<p><\/div><\/div>[vc_empty_space][vc_column_text]<\/p>\r\n<p style=\"text-align: center;\">To the entire value chain of the tourism sector and related companies,<br \/>as well as society as a whole and the inhabitants of tourist destinations.<\/p>\r\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2263&#8243; img_size=&#8221;full&#8221;]<div id=\"ultimate-heading-12516a833e7704a4e\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-12516a833e7704a4e uvc-2667  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-12516a833e7704a4e h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"--font-weight:theme;\">Tourism companies<\/h3><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2251&#8243; img_size=&#8221;full&#8221;]<div id=\"ultimate-heading-18556a833e7704ae1\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-18556a833e7704ae1 uvc-1435  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-18556a833e7704ae1 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"--font-weight:theme;\">Public services in tourism<\/h3><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2253&#8243; img_size=&#8221;full&#8221;]<div id=\"ultimate-heading-59766a833e7704b7b\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-59766a833e7704b7b uvc-8602  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-59766a833e7704b7b h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"--font-weight:theme;\">Other public services with an impact on tourism<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-59766a833e7704b7b .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\r\n<p>Security, public roads, mobility, urbanism, etc.<\/p>\r\n<p><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] CoE in Tourism Innovation is an initiative shared between public and private sectors to promote innovation, sustainability and competitiveness of destinations and companies through applied research activities, innovation, knowledge transfer and competitive intelligence services. [\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] The CoE is promoted by Eurecat with the initial collaboration of the Directorate General of Tourism of&hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2359","page","type-page","status-publish","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About CoE in Tourism Innovation - coeintourisminnovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coeintourisminnovation.org\/en\/about-coe-in-tourism-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About CoE in Tourism Innovation - coeintourisminnovation\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] CoE in Tourism Innovation is an initiative shared between public and private sectors to promote innovation, sustainability and competitiveness of destinations and companies through applied research activities, innovation, knowledge transfer and competitive intelligence services. [\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] The CoE is promoted by Eurecat with the initial collaboration of the Directorate General of Tourism of&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/coeintourisminnovation.org\/en\/about-coe-in-tourism-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"coeintourisminnovation\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-19T11:31:43+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/coeintourisminnovation.org\\\/en\\\/about-coe-in-tourism-innovation\\\/\",\"url\":\"https:\\\/\\\/coeintourisminnovation.org\\\/en\\\/about-coe-in-tourism-innovation\\\/\",\"name\":\"About CoE in Tourism Innovation - coeintourisminnovation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/coeintourisminnovation.org\\\/#website\"},\"datePublished\":\"2019-10-07T12:32:29+00:00\",\"dateModified\":\"2025-06-19T11:31:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/coeintourisminnovation.org\\\/en\\\/about-coe-in-tourism-innovation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/coeintourisminnovation.org\\\/en\\\/about-coe-in-tourism-innovation\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/coeintourisminnovation.org\\\/en\\\/about-coe-in-tourism-innovation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\\\/\\\/coeintourisminnovation.org\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About CoE in Tourism Innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/coeintourisminnovation.org\\\/#website\",\"url\":\"https:\\\/\\\/coeintourisminnovation.org\\\/\",\"name\":\"coeintourisminnovation\",\"description\":\"coeintourisminnovation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/coeintourisminnovation.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"About CoE in Tourism Innovation - coeintourisminnovation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/coeintourisminnovation.org\/en\/about-coe-in-tourism-innovation\/","og_locale":"en_US","og_type":"article","og_title":"About CoE in Tourism Innovation - coeintourisminnovation","og_description":"[vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] CoE in Tourism Innovation is an initiative shared between public and private sectors to promote innovation, sustainability and competitiveness of destinations and companies through applied research activities, innovation, knowledge transfer and competitive intelligence services. 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