Agència Catalana de Turisme (Catalan Tourism Board)
“The global health crisis we are experiencing hides another long-term crisis, the one resulting from the climate emergency, and leads to an economic crisis that has a high potential to transform the current social, political and economic model. This will entail a profound transformation since it will be based on changes in the behavior of society that will come out from one fear to face another. The impact on tourism activity will not be short-term, but rather structural. The way Tourism is understood, will certainly change tourism, and a new model will be set up. To meet this challenge, we have two levels of transformation: innovation (not just technological and digital innovation) and sustainability. On April 21, European Commissioner Breton, already stressed to the European Parliament the need for a transition towards sustainability from digitalisation as one of the key axes of the recovery for the sector, echoing the request from NECSTouR (European Network of Regions for Sustainable and Competitive Tourism), whereby sustainable tourism, in the framework of the European Green Deal, should definitely be considered as part of the solution and not the problem”.